This is a spot I wrote that some fine folks up at Apple were able to produce later on. It’s a part of the larger “Relax, it’s iPhone.” campaign that proves you don’t have to worry about this phone like you do with others. What better way to show durability than to put the device squarely in the hands of a crazed toddler. I can attest to this from my own experience as a father of two toddling girls.
