Jacob Abernathy

Creative Director / Art Director

Another holiday ad for Apple. This time, puppets were on my bucket list.

When an iPhone gets lost in the woods, a rag tag group of woodland critters takes it upon themselves to deliver a goofy rendition of The Flight of the Conchord’s classic, “Friends.”

Bum, bum, bum…

The Film

A critter carol - Shot on iPhone 17 Pro

Shot 100% on the new iPhone 17 Pro Max and 100% human/hand-made puppets and forest. This piece was a labor of love from the updated rendition of the song, to the 12 custom made scruffy puppets, to the beautiful and considered hand printed block type font.

Behind the Scenes

a critter carol — behind the scenes

A backstage look at the production, guided by our lovable cast of critters.

A Handmade blocktype font

awards

cannes lions - silver - digital craft
cannes lions - silver - film craft
cannes lions - silver - film lions
cannes lions - bronze - film lions

D&AD awards - yellow - entertainment, scripted short form
D&AD awards - graphite - art direction, integrated
D&AD awards - graphite - film, tv/vod commercials
D&AD awards - wood - art direction for film
D&AD awards - wood - visual effects, practical effects

Adc awards - silver cube - motion/film craft
adc awards - bronze cube - motion/film craft
adc awards - merit - integrated/traditional

ONE SHOW - SILVER pencil - social media - craft/humor
one show - bronze pencil - branded entertainment - short form
one show - bronze pencil - tv/vod/online - over 90 sec
one show - merit - moving image craft - special/practical effects

clios - silver - film - 61 sec to 5 min

the andys - craft

aicp - Design

shots - bronze - best use of music
shots - shortlisted - direction, cinematogrpahy, editing, & concept

Webby - nominated - video & film - short form

Credits

Nathaniel Lawlor
lindsay Cecero
Evan SChiller

Designers (type)
caca barabas
carissa vera
Jack mercer

Press

all the major ones bro