What happens when Apple feels the pressure of competitors creeping in on the virtual assistant market? Well, they throw a rock at it. The Rock to be more specific. Siri is the most capable and globally used virtual assistant in the world. So, to prove this, we came up with the idea of having Siri help the world's busiest star get even more done in a day. The short film received over 250 million views, making it one of the most watched ads on YouTube in 2017, and the most watched Apple ad. Ever.
