Creative Director / Art Director
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DP TEN: Mountain Man

 

Before we had tablet computers, computers, power steering, and vegans, men had non-ironic beards, hawk friends, and the ability to live off the land with nothing more than a Dr Pepper TEN. Enter Dr Pepper TEN's Mountain Man. I mean, what sells a low-calorie soda to dudes better than a fuzzy homage to 1970s beer ads?

The Manliest Low-Calorie Soda in the History of Mankind

 
 

the manliest low-calorie soda in the history of mankind

 

other films

 

outdoor

 

Digital

 

Press

So much friggin’ press y’all

 

Credits

Ryan Lehr

Eric Mangali

Trey Tyler